Once, things were different.
Executives set strategy and objectives. Marketing created messages distributed through a handful of broad, top-down channels. Sales identified and closed opportunities.
Today, it’s messier. Those top-down channels have morphed and multiplied, likely competing with or replaced outright by dozens of online communities. Now, your customers talk to each other, to competitors and to those just forming their first impressions of your product or service.
Marketing still has to create messages that both deliver and capture value. Sales still has to find and close opportunities. Telling your story today has new challenges, yes, but also countless new opportunities.
Your whole market is having conversations about you — shouldn’t they be having conversations with you as well?
That’s where West Third Group comes in.
West Third Group provides a range of PR and social media planning services. These range from drop-in social media plans designed to augment your existing marketing efforts, to fully integrated PR plans built around strategic business objectives.
Whether it’s for an isolated campaign or a long-term strategic engagement, West Third Group can deliver ongoing management and execution of your organization’s social and traditional media efforts. Program-management services include up-front planning based on your business objectives, day-to-day execution against success metrics, regular reporting and on-demand staffing, all for a fixed monthly fee.