How do you align marketing resources with rapidly changing organizational needs?
It’s a challenge that shows up in countless ways. Maybe your long-time marketing team understands the industry like no one else, but you worry their skills may not be keeping up. Or perhaps new, revenue-producing initiatives are threatened by workforce reductions.
For many companies, cost effectively meeting the pace of change means looking beyond traditionally staffed marketing departments.
West Third Group provides long-term, strategic support for companies that demand flexible, world-class marketing services. Although we offer traditional agency retainers and fixed-fee, project-based counsel, a growing number of companies turn to us for partial or turn-key outsourcing of their marketing-support services.
These engagements let companies dial their marketing needs up or down in real time and provide access to a deep bench of talent. Your organization maintains control of strategy and process, while West Third Group executes with full reporting and accountability.
It’s a solution that saves money. But more to the point, West Third Group lets your organization market more flexibly and effectively.
West Third Group creates staffing solutions that can either augment an existing marketing department or replace significant portions of the internal marketing function with a fixed-fee, monthly program. Unlike traditional marketing and public relations services, West Third Group typically delivers cost savings vs. internally staffed approaches, while also giving clients the benefit of decades of experience that would be cost prohibitive to hire traditionally.
Training and Re-Engineering
Meet the challenge of holding on to your marketing department’s extensive domain expertise while updating their skills to more cost-effective and comprehensively market your organization. West Third Group delivers stand-alone solutions such as customized training, and also more-comprehensive engagements that look at staffing optimization and realignment.
Sometimes, organizations need expanded marketing capacity for short-term engagements. West Third Group provides small, custom teams designed to augment your own staff for new product or service launches, strategic planning or other time-bound projects.
VP On Demand™
During organizational turnarounds or at the departure of senior-level marketing personnel, West Third Group can provide highly experienced staff — from one professional to a fully functional team — to ensure marketing initiatives are kept on track. These fixed-fee engagements control costs and deliver flexibility.