Across all industries, markets inevitably evolve. Overseas competitors arise, new products and services enter the fray. Price pressure creates more effort than ever to avoid a commoditized race to the bottom.
Things change. Has your marketing changed as well?
West Third Group’s marketing re-engineering practice helps executive management get the most from its in-house marketing team. From analysis and audit services that identify where best practices can be applied, to assistance developing strategic go-to-market plans, training and on-demand staffing, it is a suite of marketing counsel focused not on next month’s brochure, but rather on delivering the tools and processes that drive measurable, sustainable returns over the long haul.
Whether you lead a company cracking its first $5 million in sales, or an established organization with $500 million or more in revenue, West Third Group’s marketing re-engineering practice allows you to face change — prepared and profitably.
Analysis and Audit
West Third Group performs communications audits and analyses designed to give C-level executives marketing insight — into their spending, their areas of strength, and their capacity to improve the function internally.
Training and Re-Engineering
Meet the challenge of holding on to your marketing department’s extensive domain expertise while updating their skills to more cost-effective and comprehensively market your organization. West Third Group delivers stand-alone solutions such as customized training, and also more-comprehensive engagements that look at staffing optimization and realignment.
Beyond aligning staff and skills with the strategic challenges at hand, West Third Group can oversee program development, bringing a nationwide perspective and industry best practices to your organization’s strategic marketing and communications planning.
VP On Demand™
During organizational turnarounds or at the departure of senior-level marketing personnel, West Third Group can provide highly experienced staff — from one professional to a fully functional team — to ensure marketing initiatives are kept on track. These fixed-fee engagements control costs and deliver flexibility.