West Third Group

There’s no boilerplate for these arrangements — each one reflects the goals of the paper’s management, current staffing levels, and other factors. But all share common traits:

The paper maintains unbroken advertising and sales control. Resources are freed up to focus on sales and core revenue production.

West Third Group takes on content development and sourcing, editing, layout and project-management functions for these sections, working within the publication’s established workflows.

Performance guarantees ensure that deadline expectations are met and production/workflow standards ensure a quality product.

Existing staff can be absorbed into other areas of operations or downsized, depending on management’s goals.

A Solution With Organization-wide Upside

West Third Group’s managed editorial solutions deliver value across the entire organization, from the corner office to the customers each publication serves:

• Publishers improve the bottom line by reducing headcount and expenses, freeing up resources to address future growth opportunities.
• Advertising managers get a scalable resource — niche sections that may not have been previously profitable can be undertaken, and large, quick-turnaround projects are no longer dependent on whether the editorial team has enough bandwidth.
• Production gets a transparent solution, with no differences in page production or output.
• Readers and advertisers get high-quality sections and editorial backed by quality guarantees.