Four Steps to Savings | West Third Group

Four Steps to Savings

Practice Areas:

Managed Editorial Solutions Marketing Re-Engineering Marketing Support Social and Traditional Media Public-Sector Communications

West Third Group works with newspapers to identify the true in-house costs of special sections operations. We then develop flat-rate pricing — per-page, a monthly fixed fee for some services, or a hybrid of the two — for consideration. To determine savings and optimal workflow, we generally follow the process outlined below.

Discovery

Initial meeting to review scope of program
Overview from West Third Group about operations and opportunities
Key action: Executed NDA so West Third Group can perform initial analysis
Key deliverable: Initial analysis and savings calculation

Beta Testing

Fixed number of sections during a 45- to 90-day window; no staffing changes
WTG performs editing, design and writing duties; fixed-fee agreement recovers costs
Key action: Verify workflow costs and efficiencies
Key deliverable: Special sections that form the basis of firm pricing

Finalized Pricing

Developed based on information gathered during beta
Risks/rewards balanced; changeover schedule established
Key action: Finalized custom pricing and contract terms
Key deliverable: Contract for execution

Roll-Out

Initiated based on specifics established in the pricing and negotiation phase
Key action: Transition to managed model
Key deliverable: Lower-cost, scalable sections and/or publication operations

Features Overview The Potential Solutions Matrix How It Works Four Steps to Savings Frequently Asked Questions