West Third Group creates custom programs of managed editorial services that save newspapers and corporate publishers money while increasing flexibility in a changing market. Our core business is built on three characteristics inherent in all of our solutions:
- Fixed,per-page pricing for special sections management, editing, layout and content generation. This utility-model pricing not only drops in-house costs by 30 percent or more, it also allows publishers to react to changing market conditions independent of staffing concerns.
- Transparent adherence to local production needs and deadlines. Client newspapers don’t have to change any of their deadlines or the manner they insert pages into their production systems.
- A flexible, client-first guarantee. Strip away the legalese, and our commitment is simple: We let you, the client, define both the quality standards to be met and the remedy if we make an error.
A Little Help … Or A Lot
Our solutions range from layout and copydesk functions to turnkey management of the special sections department, including local, custom copy and photography, project management and even assistance developing section-specific sales and marketing materials.
100% Custom Solutions
We realize your publication is unique, and every West Third Group managed editorial solution is custom and reflects the particular needs of our publishers. In fact, the first step in the process is an analysis that uncovers your true current per-page costs and workflow, so we can better understand how best to serve you.
The heart of West Third Group’s managed editorial solutions is a “utility model” for pricing services. Think about it: In an environment where budgets and ad revenue fluctuate rapidly, shouldn’t your labor costs adjust in real time to reflect those changes? With West Third Group, they can — saving you 30% or more along the way.
With fixed, per-page pricing, knowing how much it cost to really put together your publication is simplicity itself: Count the number of pages with content on them, multiply them by your per-page price and that’s the total — guaranteed.
Immediate, Significant Savings
When you work with West Third Group, the saving start from the first publication we touch. While every paper is unique, savings of 30% or more are common — and in some cases, the potential savings have topped 50%.
Service Second To None
Although publishers are usually drawn to our managed editorial solutions for the cost savings, West Third Group earns its real reputation with outstanding service. From internal customers like the sales staff and production to external audiences such as advertisers, everyone benefits from a customer-first approach to product delivery.
Six-Digit Savings at The Orange County Register
One of Southern California’s largest dailies realized immediate savings when the paper began working with West Third Group in late 2007. A seven-person special sections operation was outsourced at savings in excess of $300,000 the first year. West Third Group took on both recurring sections such as weekly real estate, automotive and banner pages, as well as a full calendar of one-off and annual special sections that included the annual Best of Orange County product.
Sales associates at the paper consistently agree that West Third Group is responsive and helps them deliver both a better product and a more-positive experience for advertisers.