by Greg Brooks | May 22, 2017 | Public Affairs, Strategy
Let’s be clear: Most reporters don’t have an axe to grind. They don’t hate you, don’t hate your organization and don’t wake up every morning dreaming of a local‐government Watergate scandal that must be out there if only they could uncover it. They’re just… people....
by Greg Brooks | May 22, 2017 | Public Affairs, Strategy
More large companies are navigating public crises than ever before. It’s not just a matter of more companies on the landscape (there are) or of a particularly divisive outlook on the business cycle (there is). The numbers are real: According to McKinsey & Company,...
by Greg Brooks | Apr 22, 2017 | Public Affairs, Strategy
In a crisis – any crisis, but especially in political and public affairs work – two players usually show up on the stage alongside the principal. One is a fresh‐faced idealist, often working in PR, who advocates for total transparency. The other, often legal counsel,...
by Greg Brooks | Apr 4, 2017 | Public Affairs, Strategy
Four types of activists — radicals, opportunists, idealists and realists — define most us-vs.-them public battles. Whether the issue is political, cultural or personal, dealing with movements antagonistic to your efforts involves dividing the different types, using...
by Greg Brooks | Apr 4, 2017 | Public Affairs, Strategy
Let’s start with a basic premise: You like to win. Whether its chess, cards or the communication campaigns you work on, you (like me) probably like to come out on top. Victory is sweet and profitable most of the time; fun damned near all the time. The bad news: No...
