ABOUT WEST THIRD GROUP

Trust is the ultimate result. Trust advances important ideas and moves the sales needle. It drives donations and is at the heart of our most powerful brands. And it can be the difference between a small stumble and a debilitating crisis. Nothing — no clever ad, social campaign or other short-term attention maneuver done in a vacuum — has equal value.

West Third Group helps organizations create, build and maintain trust. Because anything less is just noise.

OUR SERVICE AREAS

PUBLIC RELATIONS

In policy, politics or even Main-Street business, nothing happens until two conditions are fulfilled: You have to be seen, and you have to be trusted. We deliver results across the full spectrum of earned, owned, shared and paid media to deliver the authority and engagement that is more than a good idea — it’s what buyers and other decision makers demand before engaging with any organization.

Solutions include: Media and social media relations, corporate social responsibility, community relations, corporate newsroom services, event publicity, public-opinion research, behavior-change campaigns and others.

PUBLIC AFFAIRS

At the nexus of public policy, public opinion and politics, do you know your organization’s next move? Important ideas, almost universally, are ideas that face opposition — for every proposed advancement, there is an adversary; for every cry of “forward,” voices shout back with “Wait!” It’s not a marketplace of ideas — it’s a battlespace. And West Third Group helps clients win.

Solutions include: Grassroots coalition building and activation, legislative outreach, expert tesitmony, policy analysis, opposition research, coalition development, online campaigns, stakeholder mapping and engagement, and direct advocacy.

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INTEGRATED MARKETING

From go-to-market strategy to internal marketing re-engineering and full-service agency support, West Third Group helps organizations and their brands put their best foot forward with the right message, targeted to the right audience, via the right channel — every time. We’re the solution of choice for a growing number of organizations seeking fixed-fee, high value marketing solutions.

Solutions include: Full-spectrum marketing across paid, earned, owned and shared channels, creative development, complete marketing outsourcing, overflow support, strategy development, competitive analysis, and research.

CRISIS

In a crisis, preparedness and sureness of vision are absolutely necessary — one wrong step and an organization’s very existence is on trial in the court of public opinion. West Third Group ensures clients are prepared, ready with assessment, training and the right messages to the right audiences at the right time — every time.

Solutions include: Full-lifecycle crisis auditing, planning, training, response and recovery. Spokesperson services. National media response team. Litigation-related communications. Fixed-fee annual packages for public-sector entites.

THE COMPANY WE KEEP

Organizations we’ve worked with include:

State, national and international trade associations

Manufacturing and professional services organizations of $10M-$26B in annual revenue

State, regional and local governments

School districts

Retail and wholesale water agencies

National public policy advocacy organizations with multi-state and congressional campaigns

Public-private infrastructure partnerships

Think tanks and policy-advocacy organizations

State and local ballot initiatives and candidate elections

Editorial outsourcing for national trade magazines and top-50 U.S. daily newspapers

Public-private infrastructure partnerships

LEADERSHIP

Greg Brooks has advanced complex ideas, policies and technical issues to the press, the public, elected officials and stakeholder groups for nearly 30 years. He is principal of West Third Group and leads all engagements.

His work benefits multibillion-dollar companies, state agencies and global nonprofits, reaching millions of individuals, garnering international press coverage and consistently advancing policy or communications objectives. From crisis counsel to fighting in the court of public opinion for landmark SCOTUS decisions, and from media training to ensuring crises don’t go public, Brooks consistently leads West Third Group to results clients can bank on.