For more than a decade and in concert with clients across the nation, West Third Group has provided strategic content and communications services in two areas:
Managed editorial solutions: WTG’s outsourcing platform cost-effectively produces advertorial, editorial and related design. Engagements range from overflow solutions, magazines and newsletters
to strategic partnerships that implement entire departmental functions, from planning through writing, editing, layout, production and product development, on a turnkey basis.
Marketing and public relations counsel: WTG delivers strategic programs of research, strategy development and execution that uncover new markets and deliver measurable ROI. For private-sector companies, this can take the form of persistent marketing services where WTG has an ongoing role as an outsourced marketing department. For public-sector agencies, trade associations and public-private partnerships, we develop strategies to communicate complex policy and public-service issues.
WTG is small and nimble — our size allows us to provide consistently effective results. We do this not through vague nods to “better client service” or “more attention fromthe company principals” (although both are true). Rather, our clients get results because we pursue projects matching our core strengths, aided by subcontractors ideally suited to the work.
When you work with WTG, you work with only the people necessary to provide focused, outstanding results. See what others have to say.
Six-Digit Savings at The Orange County Register
One of Southern California’s largest dailies realized immediate savings when the paper began working with West Third Group in late 2007. A seven-person special sections operation was outsourced at savings in excess of $300,000 the first year. West Third Group took on both recurring sections such as weekly real estate, automotive and banner pages, as well as a full calendar of one-off and annual special sections that included the annual Best of Orange County product.
Sales associates at the paper consistently agree that West Third Group is responsive and helps them deliver both a better product and a more-positive experience for advertisers.