Cost-Saving Solutions
for Newspapers
Producing content and ready-for-press sections at a savings of hundreds of thousands of dollars a year, West Third Group’s managed editorial solutions are a powerful tool for newspapers retooling their operations. Copy, visuals, editing, layout and project management — custom operations integrated to your publication.
Rethinking The
Agency-Client Relationship
How do you get beyond the traditional agency-client relationship — with its hourly billing and misaligned goals — to something that really functions like a partnership? West Third Group has the answer, and it’s saved clients hundreds of thousands of dollars while delivering superior results.
Public-Sector Branding:
It’s Not What You Think
Too often, branding gets associated with a tagline, new visual treatments or a plan that just sits on a shelf after it’s finalized. But for government agencies genuinely committed to service and willing to embrace new tools, branding can be transfomative. And it all starts with one question. . . can you commit?
Managed Editorial Solutions
Boost profitability
Fixed-rate, “utility model” pricing means newspapers and corporate publishers can dramatically lower costs in real time while putting out a high-quality product.
Marketing
Re-Engineering
Retool to excel
For businesses in transition or those that want greater marketing ROI, West Third Group offers a range of strategic analysis, planning and re-engineering solutions.
Marketing Support
The high-value option
West Third Group’s strategic marketing engagements lower internal costs for clients and deliver flexible staffing that boosts results and strengthens the bottom line.
Social and Traditional Media
Perfect your voice
Ink and airtime increasingly give way to tweets and online conversation. But storytelling and knowing who to reach — West Third Group’s strengths — are still key.
Public-Sector Communications
Engaged, informed publics
For more than 20 years, West Third Group has helped communicate policy issues. For public support, behavior change or preparedness, we’ve got tools and knowledge to help.